Vertical Dramas: An Emerging Trend in the Entertainment Industry
In the ever-evolving world of entertainment, new formats, and storytelling techniques constantly emerge to meet the changing demands and appetites of audiences. One of the most recent developments in the world of television and digital content is the rise of vertical dramas or micro dramas as they’re sometimes known.
This article explores the concept of vertical dramas, how writers can break into this emerging medium, and why it has become such a popular trend in the industry.
What Are Vertical Dramas?
A vertical drama refers to a narrative that is specifically created and formatted to be viewed on mobile devices in a vertical (portrait) orientation. This format is a direct response to the increasing dominance of mobile platforms in everyday media consumption.
Unlike traditional TV shows or films, which are produced with a horizontal viewing perspective, vertical dramas are optimized for the way people use their phones—holding them upright – portrait mode. The rise of social media platforms like Instagram, TikTok, and Snapchat, which all predominantly feature vertical video formats, has significantly contributed to the appeal of this format.
Vertical dramas are often short-form, with episodes typically running between 5 to 15 minutes (the shorter, the better), making them ideal for on-the-go, limited time viewing. These dramas typically appeal to younger demographics who are more likely to engage with content on mobile devices and prefer quick, bite-sized narratives over traditional, hour-long episodes.
This offsets being-viewing fatigue or the constant attempt to always catch up on TV series.
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